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Water-Based Paint Formulas

Raw material groups, mixing sequence and quality targets for water based paint formulas.

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Water based paint formulas combine a binder emulsion, pigments, fillers, water and small amounts of additives. Here you will find the role of each part and how the formulas for emulsion paint, primer and distemper differ.

It is written for new technologists and owners who want to understand how a water-based formula is built. Exact percentages are set for your product through formulation consultancy.

We tune formulas with you for your raw materials, grade and climate, and support your lab trials and scale-up to plant batches. Trial batches and formula adjustment for water based paint formulas are guided by the technical team of IPCS (Indian Paints Consulting Service).

Applications of Water-Based Paint Formulas

These formulas serve different end uses, so the right one depends on surface, finish and price point.

✓Interior and exterior walls
✓Primer under topcoat
✓Budget wall finishes

Performance Grades

Economy, mid-range and premium grades differ in binder quality, pigment level and extender mix.

Raw material groups for Water-Based Paint Formulas

Formulas in this group draw on the same raw material families. The quality and cost of these inputs set the quality and cost of the paint.

Raw material groups used in water-based formulas:

Binder

acrylic, vinyl-acrylic or styrene-acrylic emulsion

Pigment

titanium dioxide and colour pigments

Fillers

calcium carbonate, talc, clays

Additives

dispersant, defoamer, thickener, preservative

✓Water
Binder

vinyl-acrylic or standard acrylic emulsion

Pigment

titanium dioxide and colour

Fillers

calcium carbonate, talc, clay

Binder

pure acrylic or modified acrylic

Quality targets for Water-Based Paint Formulas

Targets to meet in water-based formulas:

Quality Targets

  • Stable viscosity for brush and roller
  • Smooth film and uniform shade
  • Good hiding with fewer coats
  • Storage stability without settling or syneresis
  • Meets scrub resistance for the grade
  • Low odour
  • Smooth matt or soft sheen finish
  • Good hiding

Cost Targets

Cost targets are met by balancing binder quality, titanium dioxide level and filler type. Cheaper is not always better if performance suffers.

Exact percentages are set with you, after we review your raw materials, grade and standard.

Frequently Asked Questions

What is a water based paint formula with percentages?

The structure is described here, but exact percentages are set for your raw materials through consultancy.

How to formulate water based paint?

Choose the binder, set the pigment and filler levels, add dispersant, thickener, defoamer and preservative, and trial the batch.

What is water based paint formulation?

It is the design of a recipe for paint that uses water as the carrier.

What is an acrylic emulsion paint recipe?

It combines acrylic binder, titanium dioxide, fillers, water and additives. The balance sets the grade.

What is a waterborne paint formula?

It is another name for a water based paint formula.

What are water based paint formulation basics?

Binder gives film and adhesion, pigment gives colour and hiding, filler adds body, and additives control flow and stability.

Can you help adjust my formula?

Yes. See formulation consultancy.

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